Lauren Replaced by Heidiwood, Shafted like Paris Hilton

Lo Bosworth accompanied her bff Lauren Conrad on a little retail therapy sesh Saturday after the reality star suffered one helluva rough week.

Lauren's first ego blow came when Kitson decided to drop her overpriced dress line (which came as a surprise to absolutely no one but Lauren, but that's beside the point). 

Then, when she was trying to rebound from her Kitson split, soccer stud Cristiano Ronaldo delivered ego blow #2.  During his Hollywood club tour last week, Lauren's attention-seeking earned her the same cold should Ronaldo bestowed on Paris Hilton.  A source tells The Daily Mail:

• 'Cristiano was in with his friends, enjoying the music and chilling out in the corner of the club.  Lauren approached him and asked for a picture of them to be taken. But he just blew her off and refused.  Cristiano turned to his friend and said in his heavy Portugese accent: "Who is this woman?"  Lauren was mortified. She told her friends she couldn’t believe he’d talk to her like that. Worse still, she couldn’t believe he didn’t know who she is.  She walked away in a really bad mood.'

Yup, there's no jab like having that self-important bubble popped.  And to top it all off: happy news from LC's arch-nemesis, Heidi.

Just as LC was shopping away her sorrows at Intermix on Robertson Boulevard, her ex-business partner and her ex-bff were a few shops down throwing themselves a big ole party. 

Because now that LC's dresses are on the clearance rack, Kitson has plenty of space to flaunt a more popular line: Heidiwood!

Check out the pictures of Heidi promoting her new line at Kitson, while Lauren plasters on a big smile (and plays nice to the buyers at Intermix) below...